Content is what you write, but how you write is called the style. This is what you want your writing to achieve. Do you want to persuade, describe, advise or inform, for example? You will learn how to write appropriately for the style, keeping both your objective and your audience in mind.
Structure relates to how your writing flows. The points you write should follow a logical sequence, be divided into appropriate segments, and be easy for your reader to follow. There are various tried and tested frameworks for different types of writing, and we will look at how to use these to support and develop your writing and comprehension skills.
Writing etiquette is about knowing what to say in an email or letter and how to say it. Relationships are key in business, and is important that you don't upset your recipient (albeit unintentionally). Poorly-presented written correspondence will not create a good impression; people will decide whether you are credible very quickly. Remember, you will not be there to say "Oh, that's not what I meant..." You will learn how to use language effectively and get real results.